Privacy Policy

1. Introduction

unioncrowndirectory.com ("we", "our", or "us") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our UK betting comparison website. We process your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect the following categories of personal data:

Identity data: name, email address when you contact us or subscribe to our newsletter
Technical data: IP address, browser type, device information, and operating system
Usage data: pages visited, time spent on site, click patterns, and referral sources
Cookie data: information collected via cookies and similar technologies (see our Cookie Policy)

3. How We Use Your Information

We use your personal data to:

Provide and improve our betting comparison services
Respond to your enquiries and support requests
Send you relevant content and offers (where you have consented)
Analyse site usage to improve user experience
Ensure security and prevent fraud
Comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your data on the following legal bases:

Legitimate interests: to operate our website, improve our services, and ensure security
Consent: for marketing communications and non-essential cookies
Contract: where processing is necessary to fulfil a contract with you
Legal obligation: to comply with applicable laws and regulations

5. Cookies

We use cookies and similar technologies to enhance your experience. Essential cookies are necessary for the website to function. Optional cookies help us analyse traffic and personalise content. You can manage your cookie preferences at any time. For full details, please see our Cookie Policy.

6. Data Sharing

We may share your data with:

Service providers: analytics providers, hosting providers, and email services who assist in operating our website (under strict data processing agreements)
Affiliate partners: when you click through to bookmakers, we may share limited data as part of our affiliate relationships
Authorities: when required by law or to protect our legal rights

We do not sell your personal data to third parties.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Typically:

Contact form submissions: up to 2 years
Analytics data: up to 26 months
Cookie data: as specified in our Cookie Policy
Legal/regulatory records: as required by law

8. Your Rights

Under UK GDPR, you have the right to:

Access: request a copy of your personal data
Rectification: request correction of inaccurate data
Erasure: request deletion of your data ("right to be forgotten")
Restriction: request limitation of processing in certain circumstances
Portability: receive your data in a structured, machine-readable format
Object: object to processing based on legitimate interests or for direct marketing
Withdraw consent: where processing is based on consent

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption (HTTPS), secure hosting, and access controls. While we strive to protect your data, no method of transmission over the internet is 100% secure.

10. Children's Privacy

Our website is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.